Every prospective participant, in one place

Lead Tracking CRM

A purpose-built CRM for clinical research that captures leads from every source and tracks each person from first touch to enrollment.

What you get

  • Multi-source capture: web forms, referrals, registries, and bulk imports
  • Full contact history on a single timeline
  • Smart deduplication across thousands of records
  • Custom fields and tags for your therapeutic areas

Why it matters

Stop juggling spreadsheets and sticky notes. Trialflow gives every coordinator a single, deduplicated view of each prospective participant — with the full history of calls, texts, emails, and notes attached to the record, so nothing is lost when a candidate moves between team members.

See it in action

Lead Tracking CRM, inside Trialflow

Trialflow lead tracking CRM showing a deduplicated participant list with status, source, and contact history

FAQ

Lead Tracking CRM questions, answered

How is this different from a general-purpose CRM like Salesforce or HubSpot?+

Trialflow is built specifically for clinical research. Records are structured around participants, studies, and protocol eligibility — not deals and revenue — so coordinators get recruitment-native fields, statuses, and matching out of the box instead of bending a sales CRM to fit.

Where can leads come from?+

Web and qualification forms, physician and self-referrals, registry exports, and bulk spreadsheet imports all flow into one database. You can also push leads in programmatically through the Trialflow API.

How does deduplication work?+

Trialflow matches incoming records against your database on identifiers like name, date of birth, phone, and email, then flags likely duplicates so you can merge them — keeping the full contact history intact rather than scattering it across multiple cards.

Can I customize fields and tags for my therapeutic areas?+

Yes. Add custom fields and tags to capture the data that matters for your studies — indication, prior treatments, referral source, or anything else — and filter and segment your database by them.

What happens to a participant’s history when they move between coordinators?+

Nothing is lost. Every call, text, email, note, and status change lives on a single timeline attached to the record, so whoever picks the candidate up next sees the complete history immediately.

Is there a limit to how many contacts I can store?+

Contact capacity scales with your plan — 2,500 on Starter, 10,000 on Growth, and 25,000 on Scale, with unlimited contacts available on Enterprise.

See Lead Tracking CRM in action

Get a personalized walkthrough tailored to your studies and therapeutic areas.